Motivating Individuals and Organizations to Change their Behavior
- Climate scientists study past campaigns to change personal behavior in order to be more effective at motivating people to reduce energy use, Scientific American, Dec 28, 2010
- 2010 BECC Conference presentation - Wisconsin home energy retrofit campaign
- 2010 BECC Conference presentation - BC Power Saver campaign
- 2010 ACEE research - Behaving Ourselves - BC in energy efficiency context
- Driving Demand for Home Energy Improvements, Lawrence Berkeley Labs, Sept 2010
- Americans Don't Know How to Save Energy, August 2010, Sustainable Business.com
- Ad Age, April 19, 2010. Companies are now directing their environmental marketing messages at consumer behavior.
- Social Capital Project, April 2010. Climate Communications and Behavior Change - A Guide for Practitioners, "Despite their common use, guilt, fear and shame do not often motivate people to change their behavior and support effective policies... If these tactics don't work, what does?"
- Community-Based Social Marketing, intro guide and web-site by Doug McKenzie-Mohr. Community-Based Social Marketing. "Behavior change rarely occurs as a result of simply providing information... (It) is most effectively achieved through initiatives delivered at the community level which focus on removing barriers to an activity while...enhancing the activities benefits."
- Katherine Salant, "How to Motivate People to Make Homes Energy Efficient", 4-10-10 Washington Post, interview with 3 scholars as to what motivates us to make our homes energy efficient.
- The Psychology of Climate Change Communication, published in Oct 09 by the Center for Research on Environmental Decisions at Columbia University.
- Oct 2009 Behavioral Wedge report by leading scientists and professors at Michigan State, U of Michigan, Vanderbilt Univ, Vanderbilt Law and Natl Academy of Sciences. It examines the potential impact different categories of behavior change could have on reducing carbon.
- 10.02.09 Wall Street Journal article on the impact of individual human behavior on climate change
- Defining We, July 2004 by Michael Goldberg and Dick Brooks of ActionMedia. Moving beyond providing information to inspiring action requires careful use of language.